Sell
How to Prepare Your Home for Sale
Preparation is the cheapest lever a seller has. Here is a four-week plan covering repairs, decluttering, deep cleaning, and the small f…
Sell
Get practical guidance on home preparation, staging, pricing, marketing, negotiations, and closing.
A successful sale is decided long before the listing goes live. Pricing, condition, and presentation do most of the work, and each of them is something you can influence. These articles cover what to fix, what to skip, how pricing strategy actually affects buyer behavior, and how to evaluate an offer beyond the headline number.
8 chapters · 19 min read
A start-to-finish seller's guide — what to fix, how to price, how to evaluate offers, and what actually comes out of your proceeds.
Sell
Preparation is the cheapest lever a seller has. Here is a four-week plan covering repairs, decluttering, deep cleaning, and the small f…
Sell
Staging is not decorating. It is editing a home so a stranger can imagine living in it. Here is what actually moves the needle, room by…
Sell
Curb appeal decides whether a buyer walks in expecting to like the house. Most of it is a weekend and a few hundred dollars.
Sell
Everything a seller needs to do, in the order it needs doing — from eight weeks before listing to the day you hand over the keys.
New to this? These cover the fundamentals.
Sell
Curb appeal decides whether a buyer walks in expecting to like the house. Most of it is a weekend and a few hundred dollars.
Sell
Buyers see photographs before anything else. Here is how to make sure yours earn a showing.
The working detail behind each decision.
Sell
Preparation is the cheapest lever a seller has. Here is a four-week plan covering repairs, decluttering, deep cleaning, and the small f…
Sell
Staging is not decorating. It is editing a home so a stranger can imagine living in it. Here is what actually moves the needle, room by…
Sell
Everything a seller needs to do, in the order it needs doing — from eight weeks before listing to the day you hand over the keys.
Sell
Price is the most powerful lever a seller controls, and the most commonly misused. Here is how buyers actually respond to it.
Sell
The highest offer is not always the best offer. Here is how to compare them on the terms that determine whether a deal actually closes.
Sell
Sale price is not proceeds. Here is every deduction between the two, and how to estimate your net before you list.
Sell
Not every defect should be repaired before listing. Here is how to sort the ones that pay from the ones that do not.
For specific situations and more complex transactions.
Sell
Almost every move-up buyer faces the same problem: the money is in the current house. Here are the four ways people solve it.
Sell
Selling a home you inherited involves questions an ordinary sale does not — starting with whether you are legally able to sell it yet.
Anything cheap and visible — leaks, sticking doors, damaged caulk, burned-out bulbs, wall damage. Skip major renovations unless a system is at end of life.
Work from closed comparable sales in the last 90 days, adjusted for condition and features, and price just under round search brackets. The first two weeks on market attract the largest audience.
Commonly 6 to 10 percent of the sale price in total, with agent commission the largest component, plus transfer taxes, title and settlement fees, and prorated property taxes.
It has the strongest effect on vacant homes and higher-priced properties. For an occupied home in good condition, a two-hour staging consultation captures most of the benefit.